About half of women in their 40s and 50s notice some bladder leakage. Most never talk about it. Instead they quietly plan around it: the aisle seat, the bathroom map, the skipped walk, the 3am wake-up that ruins the next day.
When we looked at what's available in the US, we found pharmacy-shelf pills, unisex formulas, and a lot of embarrassment. We thought women in midlife deserved something made specifically for them: thoughtfully formulated, honest about the science, and nice enough to leave on the bathroom counter.
So we built Unhurried around two simple routines. Day, for the urgency that interrupts your plans. Night, for the trips that interrupt your sleep. Both are made with pumpkin seed, one of the botanicals most studied for women's bladder health.*
Unhurried is made by Pathfinder Brands, a small New York company that builds and runs consumer brands.
Adam Lifshitz
Co-founder
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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